We created a new campaign for Yooji's for this past winter season, Yooji's launched a new product in its menu to battle this cold season. Miso Soup with different protein, like beef, chicken, fish and tofu, also a variant for the soup, so you could make it mild or spicy.
*Initial illustration style proposal
The idea was to make this roulette like the Super Mario 3 roulette, but also taking into account the branding identity, the initial proposal was off-topic, so we refined this to make this line illustrations.
We created this illustration for social media, the screens inside the restaurant and the iPad from which you order.
-Brutal Blessings
