MCCN ORGANICS
A medical cannabis company, based in Colombia.
When I first arrived at Medcolcanna, the identity was created by one of the most renowned design studios in Colombia, LIP.
Ad delivered by LIP:
We expanded the graphic opportunity of a simplistic and limited logo by making a few changes, like using a new, broader colour pallet.
One of the main changes was using Medcolcanna Organics as the complete name because, if "mccn" is an abbreviation of "Medcolcanna" writing MCCN Medcolcanna would be redundant.
Little by little, we created some distance from the original artwork, letting the pattern be present in fewer opportunities.
We started using the "m" as an isotype, as a way to abbreviate and condense our communication, without putting the whole logo.
All the subtle differences let us create new ways to create content, packaging, internal communication, among others.
A NEW BRANDBOOK
A NEW PACKAGING DESIGN
A NEW AND FRESH CONTENT
This is just the tip of the iceberg but it was a great feeling, seeing this brand evolve into something richer.
